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How to Use Twitter and Facebook to Get Your Message Out!

For many of us in the marketing and public relations fields, we understand the importance of sending out consistent messages to promote our organization’s campaigns. The message itself may be slightly...

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Blogging Will Not Replace Journalism

Recently I attended Twitch Communications, one of the many events hosted as part of Social Media Week DC 2013. This was my first social media week event (I wish I had the opportunity to attend more),...

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Integrating Visual Social Media Platforms into Your Communications Strategy

Recently, I did a webinar with Matrix Group CEO Joanna Pineda on “How to Integrate Visual Social Media Platforms into Your Communications Strategy.”  Visual social media platforms like Instagram, Vine...

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The Battle of the Blogging Platforms: Sitefinity vs. WordPress

When it comes to deciding on the right platform for blogging, many of us go with WordPress. It’s simple and easy to manage, among other advantages. Matrix Group, has built a number of blogs and...

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What We Love About MailChimp

Clients regularly ask us to recommend a broadcast email platform. Our answer is almost always MailChimp, the popular email provider.  Here at Matrix Group, we’ve been using MailChimp for more than two...

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Why Is NOW the Right Time to Upgrade to Universal Analytics?

As companies invest in new products and services to better meet their customers’ needs and improve their bottom line, they’re looking for one thing to help them make decisions: data! Many of you are...

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5 Ways to Keep Your Website Content Fresh

Last month, we kicked off our webinar series with a topic many struggle with: writing good content.  We often get asked questions like “How do I keep my content fresh?” and “How often do I need to...

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Event Tracking Helps You Enhance Your Site’s User Experience

Lately, we’ve been working with clients on developing and implementing event tracking strategies on their websites. Why is this important? These days, organizations are looking for opportunities to:...

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Google’s New Mobile-Friendly Algorithm Rolls Out Today

Google rolled out its NEW mobile-friendly algorithm today. Why is Google doing this? The world is mobile. With an estimated 63% of American adults using their phones to go online (Pew Research Center),...

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The Non-Techie Guide to Using Sitefinity

Over the last few years, we’ve implemented a number of websites in the Sitefinity content management system.  From a technology perspective, we love the system for its robust functionality, its ability...

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Clik here to view.

Why Is NOW the Right Time to Upgrade to Universal Analytics?

As companies invest in new products and services to better meet their customers’ needs and improve their bottom line, they’re looking for one thing to help them make decisions: data! Many of you are...

View Article

Image may be NSFW.
Clik here to view.

5 Ways to Keep Your Website Content Fresh

Last month, we kicked off our webinar series with a topic many struggle with: writing good content.  We often get asked questions like “How do I keep my content fresh?” and “How often do I need to...

View Article

Image may be NSFW.
Clik here to view.

Event Tracking Helps You Enhance Your Site’s User Experience

Lately, we’ve been working with clients on developing and implementing event tracking strategies on their websites. Why is this important? These days, organizations are looking for opportunities to:...

View Article


Image may be NSFW.
Clik here to view.

Google’s New Mobile-Friendly Algorithm Rolls Out Today

Google rolled out its NEW mobile-friendly algorithm today. Why is Google doing this? The world is mobile. With an estimated 63% of American adults using their phones to go online (Pew Research Center),...

View Article

Image may be NSFW.
Clik here to view.

The Non-Techie Guide to Using Sitefinity

Over the last few years, we’ve implemented a number of websites in the Sitefinity content management system.  From a technology perspective, we love the system for its robust functionality, its ability...

View Article

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