How to Use Twitter and Facebook to Get Your Message Out!
For many of us in the marketing and public relations fields, we understand the importance of sending out consistent messages to promote our organization’s campaigns. The message itself may be slightly...
View ArticleBlogging Will Not Replace Journalism
Recently I attended Twitch Communications, one of the many events hosted as part of Social Media Week DC 2013. This was my first social media week event (I wish I had the opportunity to attend more),...
View ArticleIntegrating Visual Social Media Platforms into Your Communications Strategy
Recently, I did a webinar with Matrix Group CEO Joanna Pineda on “How to Integrate Visual Social Media Platforms into Your Communications Strategy.” Visual social media platforms like Instagram, Vine...
View ArticleThe Battle of the Blogging Platforms: Sitefinity vs. WordPress
When it comes to deciding on the right platform for blogging, many of us go with WordPress. It’s simple and easy to manage, among other advantages. Matrix Group, has built a number of blogs and...
View ArticleWhat We Love About MailChimp
Clients regularly ask us to recommend a broadcast email platform. Our answer is almost always MailChimp, the popular email provider. Here at Matrix Group, we’ve been using MailChimp for more than two...
View ArticleWhy Is NOW the Right Time to Upgrade to Universal Analytics?
As companies invest in new products and services to better meet their customers’ needs and improve their bottom line, they’re looking for one thing to help them make decisions: data! Many of you are...
View Article5 Ways to Keep Your Website Content Fresh
Last month, we kicked off our webinar series with a topic many struggle with: writing good content. We often get asked questions like “How do I keep my content fresh?” and “How often do I need to...
View ArticleEvent Tracking Helps You Enhance Your Site’s User Experience
Lately, we’ve been working with clients on developing and implementing event tracking strategies on their websites. Why is this important? These days, organizations are looking for opportunities to:...
View ArticleGoogle’s New Mobile-Friendly Algorithm Rolls Out Today
Google rolled out its NEW mobile-friendly algorithm today. Why is Google doing this? The world is mobile. With an estimated 63% of American adults using their phones to go online (Pew Research Center),...
View ArticleThe Non-Techie Guide to Using Sitefinity
Over the last few years, we’ve implemented a number of websites in the Sitefinity content management system. From a technology perspective, we love the system for its robust functionality, its ability...
View ArticleWhy Is NOW the Right Time to Upgrade to Universal Analytics?
As companies invest in new products and services to better meet their customers’ needs and improve their bottom line, they’re looking for one thing to help them make decisions: data! Many of you are...
View Article5 Ways to Keep Your Website Content Fresh
Last month, we kicked off our webinar series with a topic many struggle with: writing good content. We often get asked questions like “How do I keep my content fresh?” and “How often do I need to...
View ArticleEvent Tracking Helps You Enhance Your Site’s User Experience
Lately, we’ve been working with clients on developing and implementing event tracking strategies on their websites. Why is this important? These days, organizations are looking for opportunities to:...
View ArticleGoogle’s New Mobile-Friendly Algorithm Rolls Out Today
Google rolled out its NEW mobile-friendly algorithm today. Why is Google doing this? The world is mobile. With an estimated 63% of American adults using their phones to go online (Pew Research Center),...
View ArticleThe Non-Techie Guide to Using Sitefinity
Over the last few years, we’ve implemented a number of websites in the Sitefinity content management system. From a technology perspective, we love the system for its robust functionality, its ability...
View Article
More Pages to Explore .....